Google

HOW TO IMPROVE YOUR SEARCH ENGINE RATINGS

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"How do I improve my Web page ratings"? "How can I bring more traffic to my website"? These are common question that are asked by new webpage owners. Hopefully, I can be of assistance in answering these questions.
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WEB PAGE RATING AND TRAFFIC

(1)CONTENT

First and most important of all..your website content is the most important element of your website. Content is the defining factor for a website, your web site content should catch the interest of your visitors and keep them hooked to your site so make sure your main page has content on it. Unless your webpage content holds the attention and interest of the visitors to your site, they will leave your site!
Try to have an clear picture as to who you want to visit your site. Write your content so that it talks to them, try to make them feel that the page was written exactly for them.
If you are selling a product or a service, concentrate on the benefits not their features. Help your visitor realize that they want to buy your product or they want to use your service or your information.
Visitors to your site may either want to buy your product, access the information you are offering or use your service that you are providing. Most visitors do not have much spare time so give them what they are looking for quickly! Make sure that your first few paragraphs gets the message across!
Make sure your content is easy to read and follow. Write and structure your content in such a way that it is easy to read, understand and follow. Divide your content into easy to read paragraphs. Don't let them leave your site without making your point.
Because search engines have been getting better at figuring out what is on a page, spelling and grammar are also very important. Try to check for spelling mistake and or grammar errors on your page. Keep your sentences and paragraphs short to medium length.
Although search engines are getting much better at figuring out exactly what it is that is on the page. Try to use Java, Javascript, Flash, and other non-HTML components appropriately, especially on your main page.
Do not copy other people's work. Search engines can penalize your site heavily for plagiarism or not list it at all.

(2)TAGS.

(a)Title Tags are tags that appear at the bottom of your computer screen. Keep your Title Tag, short and to the point and tell the viewer what the page is about! Add your company name at the end of the title tag not at the beginning.
(b) Meta Description --The Meta description tag should start with the same thing your TITLE tag says and then go into more detail. Use around 15-20 KEYWORDS (words that are used for searches in search engines) relevant to your site or page in the tag. Do not attempt to cheat the search engines by repeating keywords as this is considered spamming.


(c)Meta Keywords are words used to describe what is in your page. First use KEYWORDS that are in the title and the description first. Then use keywords that are in the content of the page. DO NOT try to spam the search engines by using keywords that are not relevant to your content.People sometime misspell certain keyphrases that are related to your site when they do a search, so it is common to place these misspellings into the Keywords META tag. Incorrect but close spelling in your META tag allows you to rank in search engine results without having to represent them on the actual content of your page. INFO ON META TAGS
To help you with picking and using "Keywords" in your tags and or content, visit KEYWORD HELP FOR YOUR WEBPAGE
You can find helpful and FREE KEYWORD SUGGESTION TOOL on this WEBSITE


(d)Alt Tags, if you have images on your site use "ALT" tags. The "Alt" tag is used for people who have their images turned off so it is important to have in the alt tag exactly what the image is but also expand on what it is. An example would be a HOME button. Instead of just having HOME as the Alt Tag, use Home and Your Site Name or one of your major keyword INFO ON ALT TAGS

(3)LINKS.

In order to have a successful online website, you must develop and maintain high-quality links on your website. These links will bring highly targeted visitors to your site, and you will definitely get more customers and increasing sales transactions as a result. By building up link popularity, you can also make some really effective business contacts. The quality-links would automatically help you get a higher ranking on the major search engines. Write e-mails (NOT SPAM) to sites asking if they wish to reciprocate links with you and also have on some of your pages a "Link to this Page" button so that web site owners can do it on their own.
Another trick is when you you visit a website or "blog" try to add your websites address (URL) when you sign the questbook, make sure you add a valid comment so the webmaster or the owner of the website or blog doesn't delete it. Doing this is like linking to that website, the search engines robots(spiders) will follow that link to your page.

(4)PRIVACY POLICY.

Make sure that you have a Privacy Policy at the bottom of your website. A Privacy Policy is a policy that explains how your web site will handle the personal information collected about visitors to your site. For most of consumers, privacy involves protecting their integrity and their right to disclose or not their personal information to third parties, without letting anybody bother them with unsolicited communications (spam) if they do not want to be contacted.

(5)ADVERTISING.

(a)Tell people about your website. Include your website URL (address) in all your outgoing Emails
(b)Ask people online to review your web site. You can use the comments you get to improve your web site and you might even turn your website reviewer into a customer.
(c)You can get people interested in the products or services in your website by visiting different forums on the web and participating in discussion groups or message boards. Just be careful to always follow the rules of each forum/message board you visit � do not spam them
(d)Your Web site URL should be on all stationary, invoices, and any other communication that you send. This is important because the more people that see your URL the more likely they will be to visit your site.

(6)SPIDERS

You must let the search engines know your site even exists. Submit your website and many web pages to as many   SEARCH ENGINES   as possible.
To see what pages are linked to your website or what does "Google.com" have on your site? By using the proper "Google" operators (basically prefixes that your type before your site etc you can find a lot of important info about your site or your competitors site. For more information, visit  GOOGLE OPERATORS

(7)WRITING ARTICLES

Writing and submitting articles on topics or issues that you are knowledgeable is a great way to bring extra traffic to your website.
This method is often highly overlooked but Webmasters love getting free content (articles) for their websites. Webmaster save money by not having too pay someone write aticles (content)for them. Having articles increases the value of their site to their sites visitors and to the search engines. Well written articles are a great way to generate additional traffic as:
(1) When someone sees your article on another website, and they are interested or curious about what your article is saying, they will most likely visit your site to learn more.
(2) You also add extra link popularity to your site, when your articles, have your URL listed in the article.
For a list of sites, that take Article submission visit  ARTICLES


Google


(8)TIME.

Be patient, it might take up to two months to be ranked by the search engines, three months for your results to show up when someone is looking for the content your site has and a year or more for your site to be ranked in the top ten -- and that is if everything is done correctly. Be patient and do things properly and you will see results and have visitors to your site.
Another trick to see if your site has been indexed or visited by search engines is to put a "jibberish" word or your name or such in your Meta description tag. After a few weeks after submitting your site to search engines, type this word in, to see if your site has been indexed.

SEARCH ENGINE TO SUBMIT YOUR SITE TOO!

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